Naples Brewing Company was a brewery that was looking to tell their story to their community and potential customers. Without a strong “About Us” video on a website, a business doesn’t have a voice or a way to communicate with potential customers. In this video Naples Brew Co is able to tell how they got started and how they intend to get involved in their community. The advantage of an “About Us” video is that a new customer can know a little bit about you (building trust with a customer is huge here) and they can put a face to the businesses name, making the potential customer more comfortable and more likely to do business with them in the future. Naples Brew Co now has a way to passively connect and communicate with their customers.